With the recent popularity of The 4-Hour Workweek by Timothy Ferriss, you’ve probably heard about the 80/20 Rule.

The concept was developed by an Italian economist named Vilfredo Pareto over 100 years ago.

Ryan Healy, a direct response copywriter has something to say about it:

The 80/20 Rule is simple. It says 20% of inputs create 80% of outputs. Conversely, 80% of inputs create only 20% of outputs.

For instance:

* In a house that is carpeted, 20% of the carpet will get 80% of the wear.
* On a blog, 20% of the blog posts will get 80% of the “reads.”
* In a business, 20% of the customers will produce 80% of the revenue.

In anything you apply the 80/20 Rule to, you will find both great leverage and great waste.

He goes on to say:

Writing copy the 80/20 way is about getting maximum results with minimum effort. It’s about doing more with less.

Don’t waste hours trying to create the “perfect” sales letter. Rather, write a letter that’s good enough. Then split-test it to success. Let the software do all the heavy lifting for you.

If you write all your own copy, give this approach a fair shot. I believe you’ll be pleased with the outcome.

Read more at Copywriting the 80/20 Way on Michel Fortin's Blog

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