A new survey shows that SEO is the best source of leads for both B2B and B2C marketers, beating out both PPC and social media marketing of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC.

The results reveal that:

  • 46% of B2B participants said their most important objective is to generate leads.
  • 53% of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media.
  • 75% of B2C companies are the most active on Facebook, followed by 8% on Twitter and 6% on LinkedIn.
  • B2B companies are active more evenly across all three leading networks: 34% Facebook, 26% Twitter, and 25% LinkedIn.

The 2011 Webmarketing123 State of Digital Marketing survey was conducted online in September. Over 500 marketing professionals completed the survey.  You can download the entire report here.

Overall, 60 percent of respondents said they plan to increase their budget for social media marketing in 2012; 53 percent plan to increase their budget for SEO and 40 percent will increase their PPC budget.

Source: Search Engine Land

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