Three Powerful Persuasion Strategies And How to Use Each One To Rocket Your Response In this issue: How to structure a logical argument that will have your prospects ready, willing and even eager to buy … The astonishing response-rocketing power of the “scientific...
This article appeared in ETR's newsletter today and I could not help but to post it here. I think it is insightful for many reasons but I also want to express my opinion on the matter as a designer who understands the importance of copy in marketing, how crucial it...
Gary Halbert was one of the most talented direct response marketers of all time. You can learn a wealth of information from him. Feel free to download or listen online to some free audios of Him and Michel Fortin talking about direct marketing. Go...
So my copy of “Reality in Advertising” by Rosser Reeves arrived today. Which I'm very excited about btw. Not only is it out of print but copies of it currently sell for hundreds of dollars on Amazon. It's from 1961, still in good condition and from the...
Do you talk too much? A study conducted at the University of Rochester's School of Medicine found that – to forge closer relationships with the people they treat – some physicians reveal personal information to their patients. Stuff like details about...
Can listening to music… or even playing it… make you a better writer? Maybe yes, according to two new studies. I mentioned above how strange it was that so many copywriters play instruments. Turns out, according to Georgetown University researchers, that...
On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously....
With the recent popularity of The 4-Hour Workweek by Timothy Ferriss, you’ve probably heard about the 80/20 Rule. The concept was developed by an Italian economist named Vilfredo Pareto over 100 years ago. Ryan Healy, a direct response copywriter has something to say...
[ad] Ten persuasive writing techniques you can use right now in your copy. With a short description they are: Repetition Repeat your offer or case over and over again. Vary it up so you're not repeating exactly the same thing. Use analogies etc. Reasons Why People...
