Can listening to music… or even playing it… make you a better writer? Maybe yes, according to two new studies. I mentioned above how strange it was that so many copywriters play instruments. Turns out, according to Georgetown University researchers, that...
On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously....
Have you seen my flash photo slideshow yet? I just upgraded it to the new Slideshowpro 1.60. I'm also using SSP Director which is a super sweet admin for it. It allows you to create albums and galleries and edit every aspect of your slideshow online. No messing with...
With the recent popularity of The 4-Hour Workweek by Timothy Ferriss, you’ve probably heard about the 80/20 Rule. The concept was developed by an Italian economist named Vilfredo Pareto over 100 years ago. Ryan Healy, a direct response copywriter has something to say...
[ad] Ten persuasive writing techniques you can use right now in your copy. With a short description they are: Repetition Repeat your offer or case over and over again. Vary it up so you're not repeating exactly the same thing. Use analogies etc. Reasons Why People...
If you are the Do It Yourself type you'll be interested in what Top 5 On Page factors affect your search engine rankings. On Page optimization includes anything directly in your html that you can change to boost your search engine rankings. The Top 5 On Page SEO...
The giants of advertising you can watch right now over at Yahoo. Bill Bernbach Doyle Dane & Bernbach (DDB) View webcast Burt Manning Chairman Emeritus of J. Walter Thompson Worldwide View webcast Alan Pottasch Pepsi Creative Consultant View webcast Leo Burnett Leo...
Whatever you want to call it. It’s happened. In the last month while I've been neglecting this blog. Profound shifts of thought have occurred. {btw, all resources are linked to at the end of this post} It's amazing how time flies when you're engulfed in a learning...
So I haven't posted in awhile. I've been busy working on a few projects. Now vacation awaits… For those that are subscribers please stick with me as I have some really great content in the works that I will post here starting in Sept. I'll be releasing some...
After adding the Top Commentators plugin I've seen an increase in comments here on this blog and I'm happy about that. I'm more then happy to give some link love back to the nice people who comment here. Taking that further I've decided to remove the evil nofollow tag...
